Case Study 2 (cont)
Strategy Outline
- Website rebuild
- Viral Marketing / Web PR
- Brand Identity
- SEO
- Email Marketing
- Building of a network of subject related website
Results
1. Online Market Share / Traffic
Total Web traffic available (pcm)
92000
Client Share6.8%
Enquiries / Sales (pcm)
Total no. of enquiries /sales available 920 -
Client Share 12.5%
Sales % Monetary Sales from online enquires up 1700% £120000*
Enquire Increase 5400%
ROI 700% * Please note figure is an estimate given by client
3. PPC expenditure reduced by 85%
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