Creating the right internet strategy

Benedict has been guiding UK businesses' website marketing strategies since 2003

Part of being an SEO Consultant, is to provide a clear direction for a business's online presence. Due to the unique structure at Benedict, a client's point of contact is ONLY Mr Ben Sykes. As he is responsible for strategy he can direct the team towards clearly defined goals. Whilst our strategies centre on organic search traffic, part and parcel of getting the maximum benefit are other aspects like strategic useabilty features which are especailly useful when a relationship is sought as opposed to a quick sell.

"What do you want to achieve?"

Strategic Planning begins with creative thinking: a mixture of client input, data gathering, keyword definition and most importantly "What do you want to achieve?". We are looking initially to answer some of these questions.

• What can the internet deliver?
• What is a client's definition of success?
• What is the competition?
• How do we manage expectations
• What is closest to the money

 

All of Benedict's internet marketing strategies take clients much further than simply establishing a presence on the web. Our clients are looking to push their presence to the next level and actively market their business online, take orders, fulfill orders, invoice and collect payment over the Internet.

see implementing a web marketing strategy

If it cannot be measured, it cannot be managed...

Example Social Media.

Benedict sees Social Media as a poor return for businesses. After testing and researching 22 campaigns using YouTube videos, Facebook pages and Twitter, the amount of competition and the man hours involved do not stack up again the returns. If time and money where not an object, then we would advise full speed ahead but in our experience there a far better returns to be made from organic search strategies.

After researching Twitter and Facebook and running promotional campaigns on each ,we decided that people are not in a buying framework when using this medium. It is like selling to some one eating dinner in a restaurant, the mind set is all wrong.

 

Whilst there is a good possibility for brand exposure and enhanced credibility ('we've seen you on Facebook you are less likely to defraud me'), this is hard to measure and it becomes unclear on how to easily scale the work to be more effective.

 

 

 

Creating an internet strategy that delivers

The approach we take is to present a 6-Part plan that includes:

1. Business online objectives
2. Online Situational Analysis
3. Online Marketing Strategy and set Objectives
4. Agree web marketing mix
5. Budgets, Performance Analysis and then Implementation
6. Profile measure and improve

 

The majority of strategies are similar in the context on goals and milestones. What is very different is what approach is taken to achieve these targets.

How is My Sykes qualified?

He has been working as a Internet Strategist and SEO Consultant in the UK for over 9 years. He has been writing traditional marketing strategies for over 12. His online strategies have succeeded in grossing millions of pounds for business that are B2B and B2C directed. He is currently responsible for generating over 2.8 million unique visitor per month to numerous client websites.

"if you cannot prove it, do not take it as fact, test it, try it differently and show [me] how it improve SEO and how we can scale it and measure its effectiveness..."

But don't take our word for it, call 020 8879 6630 and ask to speak to Mr Sykes and let yourself be the judge of his experience and expertise. He is friendly and approachable and also has time for SEO.

 

 

Want to read more on how Benedict's Consultancy Service works?

• How are we different from other SEO Consultants?
• Key SEO Skills
• Choosing a consultancy
• SEO Consultants who we know or have heard good things
• How to Choose an SEO Consultant according to Google
• Experts only please