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Potential Revenue Example (cont)
www.charityjob.co.uk gives access to its web stats (see). This information gives a clear indication of the size of the charity recruitment market online as this website ranks highly for all keywords.
Charityjobs claim to have received 253,000 visits in June 2007 which resulted in 1827 new candidates registering.
However on closer analysis Benedict can prove that their statistics are incorrect and have been manipulated. The below graph shows charityjob.co.uk in blue, a Benedict client in gold, and Harris Hill in red.
Benedict have access to their client’s stats, which average at 46,000 visits pcm. Using that yard stick it is clear that charityjob.co.uk’s stats are untrue as in Jan 2007 charityjob.co.uk claimed 223,000 visits whereas our client receive 47,000, yet in the below graph the blue line and the gold touch.
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