Page Rank

Google's Page Rank

Google's Page Rank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be.

Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page's importance from the votes cast for it. How important each vote is is taken into account when a page's Page rank is calculated.

Page rank is Google's way of calculating a page's importance. It is important as it is a factor that determines a page's ranking in the search results.

Goodbye Page rank

Page rank is something that we believe is going to be quietly phased out. Whilst Google will still use the "page rank" concept for ranking websites the famous green icon will become a thing of the past.