Core SEO Skills

Core Skills, SEO / Link Building

SEO, Natural Search

Link Acquisition - sourcing relevant on-topic links from hubs, authorities and the web community to boost relevancy of website in search engines.

• Problem solving - clearly communicating with clients / departments to resolve technical queries and issues with search campaigns and attending client meetings to discuss our search optimisation strategy, project planning

• Implementation and analysis of various tracking software platforms including Cookie Based applications such as Web trends, and Urchin, and Google Analytics

• Carrying out research of search engine algorithm changes - including tests to detect the effectiveness of my search engine optimisation methodology.

• Monitoring changes to search engines by participating in forums, reading and producing white papers

• Experienced in the use of content management systems (CMS), producing XML feeds and advising on RSS uses.

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  Strategic Online Marketing

• Highly experienced creative online strategist, encompassing all online marketing tools, including email broadcasts, link building and optimised copywriting.

• Expert at being able to communicate SEO complicated technical recommendations through articulate written documentation including email and excellent verbal communication both over the telephone and face to face meetings

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  Web designer and copywriter

• Very successful at generating interest, to ensure return visitors by developing innovative online tools, designs and informative copy.

• Built web page building using HTML, PHP and CSS  keeping to W3C & DDA compliance

   

  Viral Marketing and Affiliate Marketing

• Skilled at website promotion through word of mouth/ blog, social networking and informational propagation. Experienced at building affiliate networks.