Viral Marketing (cont)
Viral Marketing (cont)
The exact method of Viral Marketing implemented for a campaign will vary depending on your brand and demographics, but some examples will certainly include:
- Reviews of your Product
- Press releases
- Blogs on subject
- Competition with a 'real' prize and an incentive for entrants to pass on the message, such as being given additional entries in return for suggesting a friends' email address.
- Opt-in Email Marketing containing:
- Latest news or information
- Cost comparison sites
The above is a list of implemented steps, what we are appealing to is certain human elements and this means certain marketing actions and the harnessing of independent online vehicles for spreading the 'word'.
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