Go back to your search results using your keyword and look at the top companies listed for your keyword. Do you recognise any of the names, are they well known brands, wikipedia or Associations, online directories.
If this is the case, then we need to take this into consideration and another strategic layer may need to be added to your campaign.
Open these websites that rank highly, look at them, are they well designed, informative, large, simple to navigate, basically are they better than yours?
If the answer is YES then, a revamp of your website will be required as part of your strategy, new pages exploring and informing your target market about your products will be required.
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