Search engines are continually making changes and upgrades as to how they rank websites. Recently a colossal emphasis was put on building external links from one site to another. So great was the demand for links that a new industry began buying and selling links.
Strategic link building is simple obtaining quality links from external websites, that are relevant in terms of linking keyword and content.
For example a website about hiring a marquees will benefit from a link that includes the works marquee hire. The website would further benefic from a website that is actually about marquees, ie a wedding site. The more strategic external links you have, the more important your website is in terms of search engines.
a link is a simple virtual 'word of mouth' referral, but why build links?
linking keyword or words is where the product or service a business sells is represented in the text of a hyperlink. Ie if you company sells tables and is based in Guild ford then your relevant linking keywords would be tables in Guilford
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