Disruptive Marketing
Technologies which change the way in which consumers communicate and purchase are disruptive technologies. Currently search engines, blogs, social networks and similar technologies are disrupting traditional marketing plans and efforts:
Search engines like Google allow users to find information in their own way
Tivo can delete all television commercials
Blogs give customers a venue of communication which is simple, effective and powerful
The internet is currently the vehicle which facilitates the disruptive force. Consumers hold the control; they decide what they want to see, how they want to see it and how they want to communicate it. Given that disruptive technologies are giving consumers the power to affect large organizations, then disruptive marketing techniques are required in order to properly communicate to the audience.
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