Case Study 2
Natural Search, Email and supporting websites network Web PR
Niche industry: Income Insurance
Location: Nationwide
Competition Web pages: > 12 million
Budget: under £25K pa ROI 700%
OVERVIEW
Ant Insurance Ltd is an American backed company that wants to introduce a new form of Income Protection Insurance into the UK. Ant Insurance required not only exposure but also credibility.
THE OBJECTIVE
To introduce Ant Insurance to the UK
To promote new insurance products
To generate income from organic search
Reduce PPC expenditure; reduce traditional advertising by expenditure by over 50%.