Case Study One
Natural Search, Email and supporting websites network
Niche industry: Marquee Hire Location: SE England
Competition Web pages: > 6 million Budget: under £14K pa ROI 1900%
Overview: Charlesworth Marquee Hire Plc approached Knowallmedia Ltd with a goal to increase sales and decrease monthly PPC expenditures. Currently Charlesworth was spending £1,000 plus a month and receiving only a marginal sales return.
KnM reviewed the current traditional marketing campaign structure and realized that Charlesworth was being poorly represented by unfocused ads (including ppc) and were receiving few non-converting leads. Also the current website was not presenting the company information correctly, nor was the navigation sufficient to allow users to access the information easily.
THE OBJECTIVE
To dominate the marquee hire industry on the internet in terms of presence, maximizing on the amount of available web traffic for top keywords and to receive over 25% of the number of enquiries available.
To present Charlesworth Marquees and its subsidiary as the leading marquee hire company in the South East of England. Reduce PPC expenditure; reduce Yellow Pages expenditure by over 50%.