Case Study One

Strategy Outline
  • Website rebuild
  • Brand Identity
  • SEO
  • Email Marketing
  • Implementing web development improvements
  • Incentives and discount scheme
  • Building of a network of subject related websites
  • Viral Marketing / Press Releases

Results

1. Online Market Share

Total UK Web traffic available (pcm)             Client Share 
               29,000                                                      21%

Total no. of enquiries available                      Client Share 
                 290                                                        31%

Sales                                          %                          Monetary
Sales from online enquiries         up 1200%                  £250000*
Enquiry Increase                           5000%
ROI                                              1900%

* Please note figure is an estimate given by client and all actual figures are confidential

3. Page Ranking Google Evidence click here

Top Keyword        Daily searched                           Rank

marquee hire                259                                 #1, #4*,#12*
marquee hire UK          199                                          #5

4. PPC expenditure reduced to £0 from £900 pcm

5. Yellow Page advertising reduced by 75%

* Please note that Charlesworth have multiple websites