National Press Opportunities
As of 5th September Connected Media has agreed an 8 week nationwide schedule within The Sun, The Mirror, The Daily Express & The Daily Star to run a bespoke Insurance Directory that targets readers of these popular National press titles.
In addition to having relevant editorial (can be supplied by a broker) we’ll be looking to educate the readers on the benefits of dealing direct with brokers & provide you with an opportunity to promote any offers to a wide reaching audience.
To maximise on response we’ve analysed the core audiences that read tabloid newspapers & ensured our directory is split into the most popular insurance categories:
Van Insurance, Car Insurance, Motor Trade, Convicted Car Insurance, Convicted Van Insurance, Young Driver.
Each category will carry a bold heading and be allocated 2 advertising positions, which can be purchased either as single or double units – The directory will also carry a “premium position” at the footer of the page, that will be ideally suited to a broker that offers competitive rates on all the categories, or alternatively wants a page dominant advertisement.
Please note: That in addition to promoting your sales message, this is an ideal opportunity to position your brand to a national audience. We’d recommend that all adverts carry both web addresses & a unique telephone number to track response. All adverts will be sold on a first come first served basis.
A new opportunity is just around the corner, as we are about to launch a similar campaign for Prestige Insurance Products. This directory will feature in The Daily Telegraph Motoring Supplement, The Sunday Times Motoring Supplement, The Times, The Independent, 8 ‘Your’ magazine London publications – (Your St. John’s Wood, Your Kensington & Chelsea, Your Knightsbridge, Your Mayfair, Your West End, Your Stratford & City, Your Docklands & City, Your Marylebone.) So get in touch and find out more.