Potential Revenue Example (cont)

Potential Revenue Example (cont)

Charityjobs.co.uk has more than doubled their statistics. What this does allow is a more accurate appraisal of the market size.

Traffic pcm

• www.charityjob.co.uk 50,000
  
• www.voluntarysectorjobs.co.uk 5,000 
  
• www.jobsincharities.co.uk 8,000
  
• www.charitypeople.com 9,000

Total: 72,000 (Source Alexa ranking)

Potential web traffic for a highly ranked website 72,000 visitors pcm
Number of new candidates enquiries 7200 enquiries pcm*

* Using a criteria of 100 visits for on candidate enquiry. This is based on our historical data. Charityjobs.co.uk claims a new candidate for ever 25 visitors which we believe is fictional.

** Client X (current) 2000

Summary

The internet or 'online market' is sufficient to generate the target 3000 new candidate enquiries. The online market size is approximately 10,000 actual job seekers searching for jobs within the charity sector per month. This figure fluctuates +/- 1500 seasonally.* Further information required for candidate location, candidate market breakdown, candidate profile etc

(Source: Historical data metrics)