Although KPIs differ for each strategy, below is an example of typical indicators. This list of possible metircs is not exhaustive, but does shine some light into the ease in which online marketing campaigns can be measured. Every click on every search engine and website is logged!
SEO
• Keyword Rankings
• Search traffic
• Conversions
• No of email enquiries (leads, (CPL))*
• Cost per Aquisition (CPA) of customer
• Customer retention
Traffic
• No of Unique Visitors
• No of Pages viewed
• Length of time spent browsing websites
• No of click throughs (CPC / PPC)**
Additional KPIs
• Visitors to supporting websites
• Visitors from Viral Marketing / blogging sites etc.
• Increase in Internet Presence (number of links page rank etc)
* Cost per Lead
** Cost per click / pay per click
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