Search Engine listings are the preferred way to generate website traffic. This is often called pure search, organic or natural search.
Search engine optimisation specialists can be classified into two sections. Companies who are forever chasing the search engines and trying to react to changes in Search Engines Algorithms, and experienced companies who focus on developing websites, with lasting marketing benefits.
LSI (Latent Semantic Indexing) and advanced search engine artificial intelligence now means that results obtained using "hardcore SEO techniques" are extremely short term and often cause more damage than benefit.
See also:
Does a web marketing strategy include getting my website on
the top of Google? or you might be interested in Website Promotion - Getting Started
The Warehouse Office Suites | Ravensbury Terrace | London SW18 4RL
| Tel: 020 8879 3340
© Benedict 2010 Website Marketing, Link Building & SEO Consultant
more on SEO