I am an SEO Consultant, also referred to as an Online Marketer or Digital Marketing Specialist. Although the roles differ slightly they are in essence the same.
As an SEO consultant my role is six fold.
1. Report on the client's expected revenue increases and other key objectives
2. Research both the client's current internet presence (website etc) and the potential traffic available for a client's top tier (most popular) keywords
3. Create a strategy to succeed in generating targeted revenue
4. Implement changes to website structure and optimise the website for desired keywords
5. Create an not affiliated network of links, blogs, articles, published press releases etc. to justify and give credibility to what is claimed in the website. Create an affiliated network of industry related websites that give further credibility
6. Report and analysis metrics to quantify campaign performance
This makes it sound very simple and when you are on your 70th campaign of this nature it is.
Search Engine Optimisation
Link Building
SEO Consulting
Website SEO Audits & Appraisals
Agency SEO Solutions