TrueView ads bring your advertising to life and provide another dimension to your campaigns. If a picture says a thousand words, what could a video achieve. The beauty of this advertising form is the fact that you only pay when someone chooses to watch the video. The people that click away from the video.
What is TrueView?
TrueView video advertising provides a unique way to engage with potential customers through video advertising. This effective form of advertising allows you to target your audience by gender, age, interests and location while promoting your brand and services.
At Connected Media we focus on in-stream videos (AKA ‘before videos’). These are displayed before the user’s chosen video starts and after 5 seconds the user has the choice to skip the video. You only pay if the user watches the video in it’s entirety or for 30seconds (which ever comes first). If the user watches the video, they are more than likely interested in you product, if they skip the video it has been a free 5 second brand awareness exercise.
Our clients are already benefitting from this service and once again the stress is taken out due to the fact we already manage their AdWords account so adding this service to their campaigns is a breeze and with our in-house creative team scripting, designing and producing the videos from start to finish.