Internet Marketing Strategy (IMS)
Fundamental to a strategy for a client is to:
1. Consolidate the business, putting in secure online footing
2. Grow Client X as a business
3. Allow Client X to do business more efficiently
4. Increase Client X’s online credibility and internet presence
5. Explore all online marketing avenues available and include
The IMS is further broken down into individual website promotion campaigns. Campaigns often run in unison. Individual Campaigns focus on:
1. Methods for increasing revenue
2. Improve web site customer conversion – converting more visitors in to customers
3. Strengthen customer loyalty
Example Campaign Outlines
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