Strong Competition / Website re-design?
If the answer is YES to either questions then:
1. You need to budget for an extended time frame, as we have important competition to take into account,. Also we will have to employ more marketing muscle to beat these websites. Add 15% to your base monthly figure
2. A redesign of your website will be required as part of your strategy, new pages exploring and informing your target market around your products will be required.
Take your base price, multiply it by 3 that is an approximate web design charge. It is a one off fee and is not a monthly charge.
For example:
Keyword: solicitor
Competition web pages 9,380,000 see
Monthly fee: £625
Web design fee: £1876 (on off cost)