Benedict? was one of the first New Media company's to adopt geo-targeting (or local SEO services) as part of and overall strategy. Back in 2003 it was a simple exercise of adding a list of UK towns and cities beneath the first of an index page.
One of the problems Google face is trying to to deliver local results to the user. All computer broadband connections have an IP address. Google has become expert at recognising a browsers IP address and tracking its geo location to the nearest switchboard or hub.
What does this mean for localised optimisation?
What is means for local search is Google will rank the site highest which is correctly optimised for the actual location of the browser. The search results are skewed to include businesses which are closest to the IP addresses geo location. In reality what it means is that the website with the most mentions or page names with the location in, say for example Acton (London) will appear first in the search results.
What Benedict? has developed is a piece of software that will map out a clients key locations and create a website that has been optimised for a location to such a scale that it will dwarf any other website.
Our Local SEO system is now on Version 4.2. Our first version is still running on a number of websites. See other SEO packages and prices.
Examples:Click here for an example that is still ranking highly (aquariusblinds.co.uk). Click here for a far larger websites (250,000 pages) that generated in excess of $90 million last year. Here the task was to rank for every town, city and state + keyword for the whole of the US.
Locality is key to the service industry. Any product can be delivered from anywhere in the world, but uses one service providers (solicitors, accountants etc) to be reachable and enhance local.
Since 2003/4 Benedict? has been perfecting geo-targeting. We're not so successful with a number of projects, (solicitor + city, builder plus County all top #3)that we have expanded our work into targeting not only countries, but also confidence. Click here for more information and prices.
Playing the local game, Google style
Most people have searched Google for keyword + location and have visited a website that claims to offer that product or service in the location. On closer analysis it appears that the company have simply create a page and then altered a single word or location and then moved onto the next page.
Where we differ is we have created software that can alter over a 100 variables on the page creating a much more convincing page to both Google and the user. These pages nearly always rank above other Geo targeted pages as the content is both engaging and more importantly very different on every page. We see it as 'playing the game' ie working with Google to produce the very best pages we can in order to help Google decide to score our pages higher than the competition.
One of the reasons why geo-targeting fails, is often because the necessary anchor text data is not present in a backlink structure. Benedict? solve this dilemma, by creating 300 geo-targeted websites of whichPioneering Hull .is a perfect example. For more information on 'geo-targeting the world' and Benedict's international Search solutions click here.