Viral Marketing

The elements involved in a successful campaign include the following 5, although not all need to be used:

1.Exploit core human values - people love to be respected and appear cool to their peers - latest information can help them achieve this - get the message right and it'll travel far.

2.Give away products or services - a free trial can still be relevant with many products or services and give strong opportunities to up sell

3. Allows simple and effortless transfer to others - your viral message will spread when it's easy to transmit

4. Utilise existing communication networks - everyone has a social network, whether at work, at the gym or even at home. A strong Viral message will carry far, even away from the PC

5. Take advantage of 3rd party resources - harness the power of the internet, such as news sites for press releases or affiliate programs that push your adverts onto 3rd party sites on an affiliate commission basis.