Content is not king, use of language holds the eternal secret of high Google rankings

Updated: December 9, 2022

The greatest factor in SEO is information or what is commonly referred to as content. See search engine optimisation for more information on the use of language. Our copywriters as skilled at:

Improving existing copy

• Writing unique copy that is both interesting and informative
• Optimising all copy for Google
• Writing optimised copy that is both informative and compelling is a major part of all Campaigns.
• Our copywriters provide unique content that is written specifically with in mind. This does not mean that the copy is dull or 'stuffed' with keywords, rather it maintains user interest and presents sufficient information that will lead to an enquiry or sale.

 

SEO phrases and keywords are often nonsensical

Phrases and keywords are often nonsensical. The phrases used in searches are rarely coherent. Google is extremely aware of poorly optimised copy and does not reward it. There advice is clear and concise (see Google). Once a content writer has a keyword in their head and they do not fully understand that Google has moved on from simple keyword stuffing then the resulting content is actually hurting a websites organic search chances.

We believe that "the essence of the internet, is providing the right information, to the right user at the right time." Ethics

It is not what you say it is how you say it

Clients are often asking what do we write, other companies ask the same question and fill client's websites with useless news or blogs. In fact what to write is actually very simple.

Example

If we wanted to write about conversion rate optimisation we would do a simple Google search. Click here. What you would see at the bottom of the page would be this image. All of this then give us concepts and ideas that will generate traffic. Google has listed the most common searches around the keyword conversion rate optimisation.

Granted some might not be appropriate but it actually gives a structure for creating a web section about the keyword. You can see an example of the finished page of ours here. You may notice the use of the words agency, strategy etc.

The second point of reference is the site that ranks #1. There is to need to re-invent the wheel. On this occasion it is https://qualaroo.com/. This tells us that Google understands that CRO is an abbreviation and that it also favours the word "guide". It also favours pages with downloadable content etc. Form this simple exercise we now know exactly what to write and how to display the information.

If you are interested in language and the use of words and vocabulary within then you may enjoy reading about the work we do on word comparisons.

 

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