Advanced optimisation, using tried and test techniques that study the use of language, content formation, synonym and sentence structure...

Benedict area search engine optimisation specialist. What that means is that he designs and rewrites websites with search engine optimisation at the forefront of all design and copy decisions. A real testament to Benedict Sykes's team's skill is the fact that you have found this page.

How we optimise a website is very different from other SEO companies.

The purpose of search engine optimisation is to prepare digital data, normally content within an HTML frame work to be received favourably by Google in order so that the site can rank highly for specific keyword data.

Unfortunately one of the things that has got lost along the way in SEO is search engine optimisation and its true purpose. Read Google's search engine optimisation guide.

Google identified a number of key variables that are used in creating content when the content is written by an expert on the subject. What they did was study thousands of websites and begin to see code patterns for example if a web page is actually about ‘tennis’, then tennis would appear in various HTML formats within the page, and will also appear in various page-names, meta titles etc

However far from being a way of identifying expert content, search engine optimisation has become a mean of manipulating Google into believing that the page is for example an expert resource on subject.

What Google has unwittingly created is a monster

The Internet is clattered with overly optimised websites and content that rarely makes sense and is far from interesting.

Keyword stuffing, or endlessly repeating the same keyword page after page after page with small variations in geography, or slight variation in laurels' is bold italics underlines H ones H twos H threes and h3s.

Far from creating an information superhighway Google has created a system where websites are full of news blogs unnecessary uninteresting information that classes the true purpose of the Internet, i.e. the right information from the right party at the right time.

So how is ?Benedict to different?

So how is ?Benedict to different? Okay we are experts in presenting digital data to Google. We are experts are getting that information ranked. How do we do this by doing exactly what Googlebot is trying to do, be human.

It is trying to identify content produced for contents sake and content which is expert on the subject.

What does this mean to my website

What this means your website is that the creation of quality content and up to date information is not in an SEO strategy, but the responsibility of any website that wants to enjoy organic search traffic. This is something that Benedict excels at.

So what is the result?

The result is Google becomes cleverer. The Google bar or the algorithm becomes more complex we seen a change from keywords and key phrases to associated keywords, from synonyms to enter names to use of language, to semantics, what Google has studied as it says in Google's website is the use of language the formation of paragraphs how sentences constructed.

Certain SEO variables like site structure, or site architecture become more important as the Internet flattens into structureless WordPress like websites, with SEO friendly urls, devoid of any structure, or means the Google to further translate a website true value and hence rankability in its index. Hence the penalties are beginning to arrive. See site architecture and backlink ratios.

Penguin was a good example of a slap on the wrists for the SEO companies they ride roughshod over the true meaning of search engine optimisation, which is really Google optimisation, which is simply a way of working out which websites actually have something of interest to say and are playing the Google game.

There are no tricks or short cuts to SEO...OR are there?

Your resulting website will look very similar to what you currently have. The object is not to reinvent the wheel, simply to make the website present the correct information, to the correct audience, at the right time. We do not talk about white hat or black hat, merely that we will push SEO to the limit to see that our clients reach their goals.

Or YOU might be interested in Optimising Ecommerce Solutions including Magento.